How a shop uses its shop.best page
A practical guide: what to put on the page, where to share the address, and how to keep the customers who came once.
A shop.best page is one address for everything a customer looks for before and after buying: the online store, the opening hours, the way to the door, the way to ask, every channel the shop runs. It works the same for a shop that sells online, a shop on the high street and a shop that does both. This guide goes through it in the order a shop sets it up. The short version of how it works is on How it works; what each plan includes is on Pricing.
What to put on the page
The rows most shops need, in the order customers use them.
Shop online
The link to your own online store, first on the page, so the customer who already chose you buys from you.
Opening hours and the door
When you are open, the street address, a map link and the nearest stop — the questions somebody asks before walking over.
Ask before coming
A phone number, the messaging app the shop answers and an email address, for “do you have it in a 42?”.
New in
The page of your store that shows this week’s arrivals, or the launch everybody is waiting for.
Click and collect, delivery, returns
The pages that answer how to get the thing home and how to bring it back.
Appointments
A fitting, a repair drop-off, a personal shopping hour: the booking link, if the shop takes them.
Gift cards
Where to buy one, if you sell them — the row people look for in December.
Your channels
Instagram, TikTok, YouTube, Pinterest, Facebook: every account the shop runs, once each.
Reviews and newsletter
The review profiles you answer, a sign-up for your mailing list, and a press kit if journalists ask.
There is no limit on the number of rows on any plan, so the page can carry everything — but a short page with the sale on top works harder than a long one. Let it follow the shop's year: the launch at the top in launch week, the holiday opening hours in December, the sale while it runs, then back to normal. More on rows on All your links in one place.
Setting it up, step by step
An afternoon's work, most of it deciding what goes first.
Claim the name
Take shop.best/yourname — the shop’s name, as it is written over the door or in the browser tab. It is free on every plan.
Describe the shop
Write two or three sentences about the shop and what you want on the page. With Prompt It (Pro and Premium) the page is laid out from that description; you can also add and order the rows yourself.
Put the sale first
An online shop leads with its store. A high-street shop leads with its hours and its door. A shop that is both puts the one most customers use on top, and the other right under it.
Share one address everywhere
Use the same address on every profile, in every email, in every parcel and on everything printed in the shop.
Invite customers to Super Follow
At the till, on the receipt, on a card in the parcel: one tap and they follow the shop’s own address.
Prompt It is described on Your hub, in one prompt: ten prompts a month on Pro, twenty-five on Premium.
Where to share the address
The same address everywhere, so every road leads to one page.
Every social profile
The website field of each account the shop runs, so every profile leads to the same page.
The Google Business Profile
Its website field, if your online store is not already there.
Email
Staff signatures, the order confirmation and the dispatch email.
In the parcel
The packing slip, an insert card, the inside of the box — read by the one person who has just bought from you.
In the shop
The window, the till, the receipt, the carrier bag and the swing tag — as a QR code or written out.
Out loud
On the phone and across the counter: an address that is the shop’s name is one people remember.
Keeping the customers who came once
Super Follow, private links and messages, in a year of launches, restocks and sales.
Super Follow is the button on every shop.best page, on every plan. A customer who taps it follows the shop's own address rather than an account inside a platform, so the list of people who want to hear from you stays with the shop. Ask for it where customers are happiest: at the till, and in the parcel they have just opened. See Super Follow.
Private links, from Pro, are rows that stay shut until a customer Super Follows, and open for them when they do: early access to a launch, the private sale, a discount code, the list for the next restock. See Private links.
Messages, on Premium, reach every Super Follower in their super box, with no feed ranking them: the new collection, the restock of the thing that sold out, the sale weekend, the late opening before the holidays. A welcome message — a code, a link or a thank-you — can go out automatically to everyone who Super Follows, the moment they do. Write to the list the way a good shopkeeper talks to a regular: rarely, and only with news worth the trip. See Send messages.
When to move to your own address
shop.best/yourname, then yourshop.shop.best.
shop.best/yourname is free forever. From Pro, the page moves up to an address of its own, yourshop.shop.best: shorter to print on a bag, and it reads as the shop's address rather than a page on ours. Pro also removes the hub's branding, lets you set your own template and colours, and adds first-party click analytics, so you can see which rows customers actually use. Premium adds the certified badge, which shows the page is the real shop, and advanced click and follower statistics. See Your shop. At the Best address.
Questions this guide does not answer are probably in the FAQ.
Ready to create your shop's hub?
For the shops, boutiques, bookshops, record shops, delis and grocers that want an official address of their own.
Get started for free